Building an awesome website or contracting someone to build you a wonderful website is only the foundation to building a “brand” orientated Internet footprint. Without additional activities: article writing, brand messaging, social integration, keyword linkbuilding, etc. a brand’s Internet presence will be limited to the initial build. It takes constant “promotion” of one’s brand online to gain traction on the competition and asset your brand as an authority within a genre or genres.
Linkbuilding is becoming more and more difficult as Google updates its algorithm to eliminate “Blackhat” and “Farmers”. Its super important to know where your competition is getting their backlinks and also to identify how your competition is ranking on Google. Without a solid Internet Marketing professional to rely on for your reporting, one might not know how they stack up against their competitors.
With Goggle’s newest algorithm update, it’s more important than ever to go after natural links which can help drive traffic to your site and improve your rankings in the search engines.
Natural links are gained when people find your website, product or service useful, interesting, relevant and important and link to your site for those reasons. Companies with existing marketing, public relations and social media strategies already in place should be on the lookout for link building opportunities to maximize efforts….More at Build Natural Links Through Existing Marketing Strategies – Part 1
Remember, generating solid, quality backlinks isn’t always about online presence and participation. Having a F2F style, more traditional meet-up, can be just as effective as trying to find people online to follow your brand or article.